Need a Professional Idea-Sorter-Outer?
Posted on | November 28, 2009 | No Comments
Many of the people I talk to about starting a business website are hesitant. I hear things like, “I just need some more time to get my ideas together,” and “I’m working on my bio… soon I’ll have a draft that’s good enough to share.” To this, and all the other hesitations, I say: don’t worry about that! Every business owner is struggling with this problem: how do I find time to talk about what I’m doing when I’m too busy doing it?
So much of writing is about curiosity and listening. A writer can ask you the right questions… questions you would never ask yourself, and draw out your key messages into a clear and simple format. You don’t have to waste your time “getting ready” to create your website or “setting up” your business properly. Your ideas and values are all there, locked up inside you. It can be very tough to articulate these core things in a room by yourself. A writer should really be called a Professional Idea-Sorter-Outer because ideas tend to bounce right out in conversation with a good listener.
A few weeks of chatting with a writer and you’ll have tight chunks of content, tailored to your audience, that you can use in your website, and also re-use in your brochures and promotional materials. You’ll also have a clear message that will make it easy to blog, and taglines that will unify your letterhead, business cards and overall business identity.
With some great help, you could have your website now instead of someday.
Tags: gaining clarity > getting started on the web > reaching your audience > the value of a writer
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