Brand

Business Identity & Strategy

Brand Refresh – Brand Identity Kit

  • Logo Redesign or Refresh
  • Custom Colours
  • Brand Fonts and Typography
  • Look and Feel Style Guide
  • Scalability Setup for Cohesive Branding Across All Platforms
  • Branded Illustrations
  • Professional Photo Sourcing
  • Product Photography

Project Management

  • Stakeholder Meeting and Interviews
  • Cloud Based Team Project Management – Setup, Coaching and Management
  • Cloud Based File Management – Setup, Coaching and Management
  • Image Library – Setup, Coaching and Management
  • Reporting: Project Updates, Campaign Results, Team and Task Tracking

Websites

Web Design & E-Commerce

Web Design & E-Commerce

  • New or Reconstructed WordPress Sites
  • Migration to WordPress from Other Providers
  • User Experience Consultation
  • Content Writing
  • Plugins and Widgets to Automate and Stabilize
  • Implementing Strategy for Stakeholder Goals and Marketing Goals

E-Commerce

  • Strategy and Risk Assessment
  • PayPal for Business Setup
  • Online Store Build within WordPress
  • Security Certificates
  • Maintenance of Store Coaching

Online Stability

  • Website Maintenance – Preventing Downtime
  • Automatic 30 Day Website Back Ups
  • Periodic Full Site Back Up
  • Strategy for Limiting Online Risk and Liability
  • Cloud-based Systems
  • E-store Security Certificate

Presence

Social Media & Online Presence

Social Media

  • Social Media Strategy
  • Social Media Account Setup
  • Cohesive Branding Across All Platforms
  • Coaching on Blogging and Posting
  • Co-creating Blogging and Posts

Online Presence

  • Networking and Partnerships
  • Online Magazine or Newsletter
  • Communication Strategies for Internal and External Communications
  • Reach: Inbound Links – Getting Featured
  • Staking Your Claim to Online Territory

Outreach

Marketing, Advertising & Media Relations

Marketing

  • Facebook Ad: Strategy, Design and Roll Out
  • Product and Service Launch Strategy
  • Email Newsletter – Setup and Campaign Building
  • Online Newsletter – Setup and Campaign Building
    Online Contests
  • Sales Funnel: Lead Magnets and Incentive Items – Strategy and Setup
  • Print Ad Creation
  • Tracking Tools for Stats and Reporting

Media Relations

  • Local Media Contact Database Creation
  • News Release Strategy and Content
  • Media Relations Strategy and Coaching
  • Media Campaign Roll Out, with and without Print Kits

Print Kit

  • Brochure Design
  • Business Cards
  • Sell Sheets
  • Rack Cards / Post Cards / Tent Cards
  • Banner and Signage Design
  • Creation of On Demand Promo Products and Gifts

Engage

Video, Audio & Interactive

Video & E-Courses

  • Video Strategy
  • Set Design and Build or Location Setup
  • Videography: Filming & B-Roll
  • Key Message Coaching and Interviewing
  • E-Course Design, Build & Videography
  • Video Editing
  • Branded Intro and Outro Creation with Call to Action
  • YouTube Channel Setup, Uploads and Maintenance
  • Sound Design
  • Quick, affordable video options for social media

Audio

  • Online Audio Account Setup, Uploads and Maintenance
  • Sound Design
  • Audio Interviewing and Sound Recording
  • Sound Editing
  • Podcast Creation and Distribution